Best E-Commerce Platforms for Business of 2024

The best e-commerce platforms out there make it easy and affordable for you to build a successful online store. But with so many good options available, choosing the right one for your needs can be tough. To help you out, we’ve done a detailed analysis to find the top e-commerce platforms for small businesses in 2024. These platforms have all the features you need to quickly launch your website, get more visitors, and make more sales.

I. What are the ecommerce platforms?

An ecommerce platform is like a website tool that helps businesses manage their products, handle purchases, and keep track of their customers when selling online.

No matter the size or type of business, whether selling physical goods or remote services, it’s essential to be present where customers are, and nowadays, more and more people prefer to shop online.

According to Statistica, in 2020, 80% of Americans shopped online. Pew Research found that as of March 2021, over 30% of Americans were online almost all the time, showing a big shift to the virtual world. This number is likely to keep going up in the future.


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II. The Best E-Commerce Platforms for Business of 2024

1. Squarespace

Our top choice is Squarespace because it offers attractive templates, many of which are free. Although it doesn’t have a free plan, its business package starts at just $23 per month (when paid annually). With this package, you can sell as many products as you want, customize your site, and get a professional email address from Google. At just $14 per month (paid annually), there’s a more affordable plan available, but it lacks e-commerce features.

e-commerce platforms


For $27 each month (paid annually), you can opt for the Basic Commerce plan, which grants you access to a point-of-sale (POS) system. This plan is ideal if you have a physical store or sell at markets and fairs. Additionally, you’ll receive e-commerce analytics and the ability to tag products in Instagram posts. If you’re looking for even more advanced options, the Advanced Commerce plan is priced at $49/month and allows you to sell subscriptions and send automated emails to customers who leave without making a purchase.

Just remember that if you don’t choose one of the Commerce plans, there’s a 3% transaction fee on sales, along with the standard credit card fees on each plan.

Squarespace is best for beginners, or businesses focused on information but also sell products on the side.


  • Affordable e-commerce plans start at $23 per month.
  • Easy to use, no web design experience needed.
  • Comes with a free domain name and SSL certificate.
  • No transaction fees.
  • Unlimited bandwidth and storage.
  • Free templates are available.
  • The Basic Commerce plan includes a POS system.


  • No free plan
  • No multichannel selling
  • Abandoned cart recovery does not come standard.

2. Shift4Shop

If you’re in the U.S., you can enjoy a completely free Shift4Shop plan by using their credit card processor. They charge a standard credit card processing fee of 2.9% plus $0.30 per order. The platform offers great features, including unlimited staff accounts, product listings, variations, and digital downloads.

what is ecommerce platform


If you prefer to use your own payment processor, you’ll need to sign up for a paid plan, starting at $29 per month and going up to $229 per month. The more expensive the plan, the more staff accounts you’ll have.

Shift4Shop is perfect for sellers on a tight budget.


  • Strong free plan with unlimited products and staff accounts.
  • Very easy to use.
  • Offers over 100 free themes and includes fraud protection.
  • No revenue caps.
  • Consistent credit card processing fees.


  • Paid plans have a limit of $100,000 per year.
  • Limited selection of available apps.
  • Customization options are somewhat limited.
  • Not available outside of the U.S.

3. Shopify

Shopify is one of the best e-commerce platforms for selling online, known for its advanced features. It’s great for dropshipping as it offers various integrations, making it easy to sell without holding inventory. The platform has a helpful onboarding process to help you earn enough during the three-day trial to cover the plan cost.

what are the best ecommerce platforms


Most sellers find the $29 per month plan sufficient for their store’s needs. It includes two staff accounts, shipping discounts, access to Shopify POS Lite for small events, and abandoned cart recovery.

Shopify is perfect for omnichannel sellers and those looking to start a dropshipping business easily with its various dropshipping integrations.


  • Free 14-day trial.
  • Lots of dropshipping integrations.
  • Supports omnichannel selling.
  • Offers POS functionality.
  • Customers can pay through Klarna, Afterpay, Sezzle, or Shopify Payments.


  • No free plan.
  • Need to buy a custom domain name or import one.
  • Limited selection of free themes.

4. BigCommerce

BigCommerce is designed specifically for online selling, offering feature-packed plans that help retailers attract leads and boost sales. Plans start at $29.95 per month and include unlimited storage, bandwidth, and products. The platform enables flexible selling with support for multiple currencies for international sales, and customers can conveniently pay using options like Apple Pay, Google Pay, and Amazon Pay.

compare ecommerce platforms


Creating an online store with BigCommerce is considered fairly easy, and the learning curve is small, similar to Squarespace and Shopify. However, unlike Squarespace, BigCommerce plans do not include a domain name, and not all themes are free.

One notable difference is that BigCommerce plans come with a limit on the annual sales volume. The entry-level plan caps at $50,000 in annual sales, and if you exceed that, you’ll need to choose a higher plan, like the Plus plan at $79.95 per month, which allows up to $180,000 in annual sales. This might make BigCommerce less cost-effective for growth. However, the platform’s built-in sales and marketing tools can help drive more sales, making it a valuable option for many businesses.

BigCommerce is ideal for online retailers who want to utilize built-in sales and marketing tools to foster leads and increase sales effectively.


  • Feature-rich e-commerce plans.
  • Offers a free 15-day trial.
  • Abundance of built-in sales and marketing tools.
  • User-friendly page builder.
  • Unlimited products, storage, and bandwidth.
  • No transaction fee.
  • Accepts Apple Pay, Google Pay, Amazon Pay.
  • The cheapest plan starts at $29.95 per month.


  • Premium themes can be expensive (many are over $200).
  • Plans do not include a domain name.
  • Plans have a cap on annual sales.

III. Which ecommerce platform is best?

  • Ecommerce platform for Small Business

E-commerce platform for small businesses is a user-friendly software solution that enables entrepreneurs to set up and manage online stores easily. It offers cost-effective plans, time efficiency, payment processing, and scalability. However, there may be limited customization, transaction fees, data control concerns, and potential competitive limitations. Evaluate specific needs and long-term goals before choosing the platform.

  • Ecommerce platforms for large companies

E-commerce platforms can help big companies handle lots of sales. They offer advanced features and can work well with other systems. But they can be expensive, tricky to set up, and too much for smaller businesses with simpler needs. It’s important to think carefully about what you need before choosing one.

  • Ecommerce Platform for Dropshipping

This type of platform offers low startup costs, a wide product selection, and location flexibility. It allows entrepreneurs to set up an online store without holding inventory. It However, profit margins may be lower, and there’s limited control over inventory, shipping, and product quality. Dropshippers should carefully research suppliers and consider the competitive market before starting.


In conclusion, selecting the best Ecommerce platform is crucial for your online business’s success. Consider your needs, budget, and growth potential. Research and test different options to find the perfect fit. Stay adaptable and embrace new features as your business evolves. A strong platform will provide a seamless shopping experience, leading to satisfied customers and business growth.

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