Web design plays an incredibly crucial part in determining a website’s performance. If your website is neatly distributed and follows modern design trends, you can guarantee a good user experience.
Web design has changed rapidly in recent years, with some things disappearing for a while and then gradually returning. Take a look at these 5 modern web design trends of 2021 we have gathered to get some groovy ideas for your business.
Trend #1: Scrolling transformation
Scrolling is one of the subtlest forms of interaction. When users scroll, they are doing more than just navigating the page: they’re interacting. Interaction is a form of participation that can attract users’ engagement toward your website.
With every flick user do over the mouse, the business can receive a response on the screen. Therefore, by adopting scrolling transformation into your web design, websites have become more interactive and accessible lately.
In 2021, this ongoing trend continues standing out with the evolution of Horizontal Scrolling, Scroll Animations, and Scrollytelling.
Those changes allow users to have more intriguing experiences but collect key information from websites.
You can make use of scroll motion to zoom in on a large image to show more relevant details of the image at a bigger size, or you can also use it as a clear cue that acts as a link slowly sliding you over to the featured works on click.
The scroll motion should be well-paced and not too long, letting the featured images shine and accompanying the relevant content.
Trend #2: 3D visual
The growth of advanced technology has made 3D visuals more mainstream and applicable to everyone. Thanks to the advancement of 3D-friendly inventions such as Figma or Adobe Dimensions CC, 3D technology has thrived rapidly in subsequent years.
3D technology is used to create illustrations and interactive content in both static and dynamic forms. It helps businesses to simulate products for further reference, so customers can know and see how their products look in real life. In addition to rendering them more responsive, this future technology motivates user participation in websites.
This web design trend can be super helpful if you are an e-commerce business or selling fashion-related items.
Trend #3: Minimalism
No matter how the common trends change, minimalism will never go out of style! In web design, minimalism gives users a more peaceful and simpler lifestyle.
By adopting a minimal design, your website can reflect minimalism and offer the user a soothing and enjoyable experience.
The main concept of minimalism is reducing unnecessary details and ensuring your web outlook is simple. This minimalist style can also be expanded to other colors but adheres to several design principles, such as a user-friendly interface, the maximum 3-color layout, or the omission of excessive details (shadows, textures, or color transitions).
Trend #4: Parallax scroll animation
Parallax has recently been a trend in web design and is predicted to bloom significantly in 2021.
Parallax is the optical illusion that happens when objects near to the viewer appear to move faster than objects farther away. This technique generally produces an optical illusion about the distance of 2D or 3D scenes.
Apart from traditional techniques, including micro animations, parallax effects have glowingly appeared as a vague concept. Interesting as it looks, you must be careful while using this effect in your design to avoid disturbing users’ experiences.
Too much movement in parallax effects can be harmful to people with vestibular disorders because the illusion of depth and movement can cause disorientation and dizziness.
Here is some keynote to keep in mind to ensure you incorporate parallax minimally without causing harm:
- Don’t let parallax effects distract from the important information
- Don’t make it harder for the user to complete an important task
- Keep the number of parallax effects to a minimum
- Minimize the amount of parallax movement within each instance
- Constraining parallax effects within a small area of the screen
- Include an option for users to turn off parallax effects
In short, parallax scroll should be used subtly in web design, not for a flashy effect but as a tool to emphasize or highlight important bits of content.
Trend #5: Gradient color
The Gradient is an old design trend that will return strongly this year. It is eye-catching and memorable because they’re colorful and playful to look at. Gradient themes have gained popularity and become a new inspiration among web designers.
The trend adds more intrigue and visual synergy by creating immersive overlays or backgrounds and building textures for illustrations.
Gradient web designs might use bold typography to emphasize the major content of websites. A gradual blending from color to white or black (and playing with opacity) can mimic distance from or proximity to a light source.
Being said, gradients are more faithful to the real world because real life isn’t made of flat colors. To make full use of this technique, make sure to:
- Don’t overdo it
- Avoid conflicting colors
- Decide on the light source
- Work with opacity
- Know what color works well with each other
Web design trends of 2021
Those are the top 5 most popular web design trends of 2021. So if you plan on launching your website this year, make sure that you take a peek and adopt some cool features mentioned above.
Or, for a much easier and less confusing solution, you can contact us. TECHVIFY is proud to be an expert in designing effective and eye-catching business websites. So don’t hesitate to contact us immediately so we can start working on your dream website!
As CEO of Techvify, a top-class software outsourcing company based in Vietnam, I focus on pursuing my passion for digital innovation. Understanding the customer’s pain points to consolidate, manage and harvest with the most satisfactory results is what brings the project to success.