Ever wondered why some apps fail to appeal to audiences? Your mobile business app may fail for a variety of reasons. We have listed the top 5 common mobile app development mistakes you will encounter when developing your app.
Mobile app development mistakes
There is no doubt that software apps have been gaining a lot of attention and traffic in recent years. In fact, because of the high revenue they generate, many now consider them a goldmine.
As per the stats, currently, there are over 4.27 million applications on App Store and Google Play Store combined. It is indicated that this number will only grow further in the future.
However, a closer look at the mobile app development industry reveals that a surprisingly high percentage of apps are discarded after first use. The sheer competitiveness of the digital market is mainly responsible for this.
But beyond competition, there are a lot of mistakes mobile app developers make that deter the success of their apps. Not all apps get the desired success among users.
Mistake #1: You Have Not Properly Researched The Users’ Needs
Mobile app development is no different than any other kind of development in that the research eliminates a lot of the guesswork. One of the most common mistakes business owners make is assuming their needs are in line with their customers’ needs.
Which is, more often than not, not the case. When you initially have the idea to build a mobile app for your business, your next instinct should be to do user and market research and validate that idea. Not to jump straight into application development.
Mistake #2: Developing an App for Too Many Platforms at Once
Most major brands field multiple app solutions for different device platforms. In a bid to take a leaf out of their book, app developers are often tempted to do the same. Unfortunately, making this move early on has proven to be a mistake time and again.
No doubt, developing your app for several platforms is a sure way to reach as many consumers as possible. However, the major caveat here is that you should ensure not to go for too many platforms simultaneously. The first downside to this approach is the financial implication.
Since both tasks will be handled as two individual projects, you’ll need almost twice the budget one platform requires. This isn’t good economics for a new app.
Mistake #3: A Poor UI / UX Design
Among the list of mobile app development mistakes, poor UI and UX is actually responsible for a lot of users simply deleting mobile apps from their devices.
Design is one of the most crucial stages of the mobile app development process so to build a successful mobile app, you need to either hire an excellent team of designers or outsource this to a software development company. You can avoid this mistake by testing with the target users.
Mistake #4: Not Testing Properly
Among the most common mobile app development mistakes, there’s insufficient testing. When developing a mobile application for any platform, you should plan tests along the project at different stages of development. Doesn’t matter whether you’re developing an app for your business to use in-house only or a huge app available to a large target audience on the mobile app market.
During the development process, you need to test the app in various different scenarios, under different conditions, and with representatives of the target user group. Things like accessibility issues, thinking patterns, etc., can greatly influence whether your app is actually a success.
Mistake #5: Poor Marketing Strategy for your App
An app’s features and performance are essential components determining its success. However, your product will die slowly without a strategic marketing plan. App marketing is a critical process that helps you acquire new app users and sustain its profitability. Failing to develop a marketing plan can result in budget problems, low customer volume, and, worst-case scenario, a business’s closure.
Here are our findings about mistakes that you will encounter in mobile app development. In order to not make any mistakes, you can contact us, and we can help you sort out some solutions to prevent some unfortunate cases from occurring.
As CEO of Techvify, a top-class software outsourcing company based in Vietnam, I focus on pursuing my passion for digital innovation. Understanding the customer’s pain points to consolidate, manage and harvest with the most satisfactory results is what brings the project to success.