UI (User Interface) design in web development is the key component in deciding how users interact with your web.

It can be easy, enjoyable, smooth, or it’s such a bothersome, clunky and awkward experience.

If the UI design works well and feels seamless, the user will have a good experience and tend to come back using your web. But if navigation is complicated or unintuitive, and the distribution of information on your website is illogical, then a lousy user experience is more likely.

Therefore, when developing a website for your business, you should pay close attention to how the developing company deals with the UI design. Take a look at the following criteria to know what to expect in a good UI design.  

Tips #1: Make the UI easy to navigate

You definitely don’t want your customers to get lost while surfing your web, do you? So make your web’s interface easy to navigate so that they can use it effectively and achieve what they’re looking for on your web. 

Good UI puts users in their comfort zone by providing some context of where they are, where they’ve been, and where they can go next. So when planning out your UI design, put yourself in customers’ shoes and ask yourself: Can a user tell where they are, where they came from, and where they can go on each page? If not, this problem can easily be solved by implementing a design pattern like breadcrumb navigation. It can help users see the history of the steps and pages they took to get to where they are now. 

To clearly navigate your users, keep in mind two vital elements that you should include in a web development process:

  • Visual cues: Visual cues serve as reminders for users and allow them to navigate easily through the interface, like page titles, highlights for currently selected navigation options, and other visual aids. These cues will give users an immediate view of where they are in the interface.
  • Predictability: Users need cues that help them predict the result of actions like “What do I need to press in order to do my task?” or “What is this button for?”.

Tips #2: Consistency is the key

Consistency is the key to improving the usability and learnability of a UI design in web development. Good UI design should ensure that everything on a screen makes sense and works in ways the user expects it to work. 

In general, to highlight the integrity of a product, the same colors, fonts, and icons should be presented throughout the product. Be sure always to reference your design system manager to ensure you don’t change visual styles within your product for no apparent reason. A lack of consistency and discrepancies can confuse users, which is something UI designers want to avoid at all costs.  

Additionally, typography decisions should be made with careful consideration during your web development process. Good UI design examples will show the effective use of hierarchical typography choices. It can be helpful in distinguishing different levels of headers from body text and button text and ensuring typography choices are legible. Essentially, good typography decisions should attract users’ attention to the relevant information throughout the product.

Moreover, the behavior of interface controls, such as buttons and menu items, should not change within a product. Users don’t want surprises or changes in familiar behavior because it has become their usual habit. Do not confuse your user —  keep actions consistent by following “The principle of least surprise” to have the interface behave the way users expect it to.

Tips #3: Make your web more accessible

Good UI should be accessible to users of all abilities, including those with low vision, blindness, hearing, cognitive, or motor impairments. So make sure that your web is accessible to improve your product’s accessibility and widen your groups of users. 

When designing interfaces, it’s better to avoid using color as the only way to convey information because people perceive color differently. Approximately 10 percent of men and one percent of women have some form of color blindness. Therefore, anytime you want to convey information through color, you should also include other cues for people who cannot see the colors in order to avoid misunderstanding and unwanted information loss.


In short, achieving good UI design in web development requires a lot of work and experience in web development. Therefore, if you are outsourcing, you need to find a trustworthy web development team to ensure your product is in good hands. TECHVIFY Vietnam is an expert in the web development field that has conducted many incredible projects for satisfied clients. So if you are in need of finding an expert in designing a web with user-friendly UI, don’t hesitate to contact us. We can ensure providing you top–quality services. 

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