There are quite a few benefits of mobile apps for business that you should know.
When technology is an inseparable part of our daily life, like nowadays, businesses cannot step out of the digital transformation game anymore. Applying technology advances into business is the leading key to becoming the market leader.
During the pandemic, mobile apps have proven their necessity and powerful impact on businesses. In this article, TECHVIFY will introduce the top 5 benefits every business should use mobile apps in services and management. Let’s find out what those incredible benefits are, as well as how to leverage a mobile app to level up your business.
Increase brand awareness
Mobile apps are considered an effective tool to increase brand awareness because they can guarantee more attention from users compared to other marketing solutions. Your app design will determine how customers view your brand. All the corporation’s identification programs, such as logos, transition effects, and other animations, appear on your app as a great way to tweak your branding strategy as your business evolves.
You can raise the brand awareness level of your customers by:
- Push notifications
- Adding business and products information
- Company events
- Updates and new features of products announcements
The more value you offer your customers, the more interest they develop in your brand. So make sure your app’s UI is well considered in the development process. It is a vital element in deciding your brand image and the effectiveness of branding.
Connect with your customers
According to App Annie’s report, global consumers spend an average of 4.2 hours per day using apps on their smartphones, and the number is predicted to be higher in the future. Therefore, mobile apps are great ways to keep your customers close to your brand. With every push notification you send, you can remind and intrigue customers to use your apps and interact with your brand.
Unlike websites and other channels, a mobile app gives users a much more reliable, personalized, and convenient feeling. As a result, they will be more comfortable sharing personal information that would benefit business analysis. It can also be very helpful in requesting and collecting customer feedback.
You can add a live chat support feature to your app to stay connected with your customers since the speed of replying directly affects customers’ satisfaction. Offering fast support when they need, it not only boosts customer satisfaction but also drives engagement and sales as well.
Mobile apps also allow the business to implement some valuable loyalty programs to encourage customers to use your apps and services. It is not only useful for direct revenue generation, but they also serve as marketing channels that help boost customer acquisition.
Achieve a higher engagement level
While web apps are an incredible tool to reach new customers, their mobile counterparts are ideal for maintaining old ones by improving engagement levels. Use mobile apps to build and improve long-term customer relationships by consistently sending personalized updates about your products and services. As a result, it will give you more room to improve your business processes tremendously.
You can increase customers’ engagement with some business options and features as it provides:
- Visibility to current and potential clients 24/7
- Easy to use and quick buying and booking options
- Secure payment options and transactions
- Customer service and support effective options (ex, “in-app messaging”)
To increase engagement more and more, you should add social features to your business apps. It can enhance the customers’ experience with your apps and urge them to keep in touch with you. Some features you can consider adding:
- Logging through social media accounts
- In-app messaging
- Likes or Favorites for appealing products
- Comments and Reviews
The main goal for all businesses during different business cycles is to achieve more and more sales and accumulate more revenues. The more interested and pleased people become with your product and your business, the greater consumer demand will grow.
In other words, when customer satisfaction increases, sales typically do too. Compared to website-responsive apps, the mobile version is definitely the winner in terms of offering better customer experiences.
Make sure your app encourages more purchases by making it easier and more exciting for your customers to press the “buy” button. According to a report on online shopping platforms, 52% of online orders are done via mobiles, requiring minimum efforts to search, explore and order desired products or acquire desired services within a few minutes. Advanced search options, easy ordering steps, and multiple secure payment solutions will surely help your business in boosting sales and revenues by providing the best shopping experience.
Analyze customers’ behavior
As mentioned above, customer tends to be more comfortable sharing their data on mobile apps. Analyzing the valuable customer data collected will allow you to evaluate and improve your business performance. Businesses can also customize the app content and features based on the active users’ engagement and preferences.
You’ll be able to track your app user’s activity using the Google Analytics platform or Firebase. Some valuable metrics you collect include:
- Daily, weekly, and monthly active users
- Users’ demographics such as age, gender, device type, etc.
- Buying & Booking transactions
- Acquisition channels that directed users to your app
- Total Transactions & Revenues generated from your business app
- Downloads and Uninstalls
- Retention rates
Businesses can also offer bonuses or rewards to encourage users to complete a survey or fill out a questionnaire. This will allow you to identify your marketing weak points and strengths to develop a better and more suitable plan in the future. Thus, this is also a great tool to update the market’s trends to maintain your competitiveness.
Benefits of mobile apps for business – conclusion
In short, providing all those significant benefits of mobile apps for business, you should definitely consider building one for your company. So contact TECHVIFY immediately and start working on mobile apps for your business! We can help you build flawless mobile apps with perfect UI and UX design in a considerably short time. The longer you hesitate, the farther you are left behind in this brutal race.
As CEO of Techvify, a top-class software outsourcing company based in Vietnam, I focus on pursuing my passion for digital innovation. Understanding the customer’s pain points to consolidate, manage and harvest with the most satisfactory results is what brings the project to success.