How Much Does It Cost To Build A Fitness App In 2024?

Nowadays, fitness apps have become indispensable tools for millions striving to stay fit and healthy. Whether you’re tracking your daily steps, counting calories, or following a guided workout, these apps provide convenience and motivation at your fingertips. But have you ever wondered what it takes to bring one of these digital fitness companions to life? The journey from concept to a fully functional app involves various stages of development, each with its own set of costs. Understanding these can help you plan effectively and bring your fitness app idea to reality.

When it comes to developing a fitness app, several factors influence the overall cost. These include the complexity of features, design requirements, platform choice, and the geographical location of your development team. From basic apps with simple tracking functionalities to advanced ones with AI-driven personalization and integrations with wearables, the scope can vary widely. Knowing where to invest and how to optimize resources can make a significant difference in both the quality of the app and the final expenditure.

Ready to turn your innovative fitness app idea into reality? At TECHVIFY, a leading Global AI & Software Solutions Provider based in Vietnam, we specialize in delivering cutting-edge technology solutions tailored to your needs. Our expert team is here to guide you through every step of the development process, ensuring your app stands out in the competitive market.

1. The State of the Fitness App Market

The fitness app market is experiencing a significant boom, particularly in the wake of the COVID-19 pandemic. As people became more health-conscious and sought ways to maintain their fitness routines at home, the demand for digital health solutions skyrocketed. Fitness apps, with their convenience and accessibility, have become essential tools for millions worldwide. This surge in interest has paved the way for innovative developments and a rapidly growing market.

One of the key drivers behind the enhanced functionality and increasing popularity of fitness apps is the integration of artificial intelligence (AI). AI can significantly improve the usability and functionality of fitness apps by offering personalized workout plans, real-time feedback, and advanced data analytics. These intelligent features not only enhance the user experience but also help in retaining users and boosting engagement. In the long run, this can lead to increased user counts and higher revenue for app developers. By leveraging AI, fitness apps can provide more tailored and effective solutions, making fitness goals more achievable for users.

Here are some compelling statistics that highlight the growth and potential of the fitness app market, according to Statista & Grand View Research:

  • The global fitness app market size was valued at USD 1.54 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR of 17.7% from 2024 to 2030).
  • User penetration is estimated to be 11.63% in 2024 and is expected to reach 13.10% by 2028.
  • The average revenue per user (ARPU) is expected to be US$17.84.

With advancements in AI technology, now is the perfect time to build a new fitness app or upgrade your existing one. Enhancing your app with AI-driven features can better attract and retain customers, ultimately driving your success in this lucrative market.

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2. Different Types of Fitness Apps

Fitness apps come in various forms, each catering to specific needs and preferences of users. Understanding the different types can help you decide which kind of app aligns best with your vision and target audience. In this section, we’ll explore the primary categories of fitness apps: Fitness Coaching Apps, Workout Apps, Diet and Nutrition Apps, and Activity Tracking Apps. Additionally, we’ll discuss how these different types influence development costs and timelines.

2.1 Fitness Coaching App

Fitness Coaching Apps are designed to provide users with personalized training plans and professional guidance. These apps often feature virtual coaches who create tailored workout routines based on the user’s fitness goals, experience level, and available equipment. Key features of these apps include:

  • Personalized Workout Plans: Customized routines that adapt as users progress.
  • Video Demonstrations: Step-by-step instructions to ensure proper form and technique.
  • Progress Tracking: Tools to monitor improvement and adjust plans accordingly.
  • AI Integration: Advanced algorithms to optimize training programs and offer real-time feedback.

Fitness Coaching Apps are ideal for users seeking expert guidance without the cost of a personal trainer. They offer a structured approach to fitness, making it easier for individuals to stick to their routines and achieve their goals.

Development Cost and Time: Developing a Fitness Coaching App can be relatively high in cost and time-consuming due to the need for advanced features like AI-driven personalization, video content creation, and complex user data tracking. Integration of AI and machine learning algorithms adds to the complexity, requiring skilled developers and potentially longer development cycles.

2.2 Workout App

Workout Apps provide users with a variety of exercise routines and workouts they can follow. These apps focus on delivering a library of exercises, often categorized by type (e.g., strength training, cardio, yoga) and difficulty level. Typical features include:

  • Exercise Library: Extensive lists of exercises with descriptions and demonstrations.
  • Workout Routines: Pre-built or customizable workout plans.
  • Timer and Rep Counter: Tools to help users keep track of their workouts.
  • User Community: Social features to share progress and stay motivated.

Development Cost and Time: Workout Apps generally have a moderate development cost and timeline. The extensive exercise library and user interface design are key cost drivers. However, without the need for AI-driven features, the complexity and development time may be less compared to Fitness Coaching Apps.

2.3 Diet and Nutrition App

Fitness App Development Cost 4

Diet and Nutrition Apps focus on helping users manage their diet and nutritional intake. They provide tools for meal planning, calorie counting, and tracking macronutrients. Key features include:

  • Food Database: Comprehensive list of foods with nutritional information.
  • Meal Planning: Tools for creating and managing meal plans.
  • Calorie and Nutrient Tracking: Monitoring daily intake to meet dietary goals.
  • Recipe Suggestions: Ideas for healthy meals based on user preferences and dietary restrictions.

Development Cost and Time: These apps can vary in cost and development time based on the depth and accuracy of the food database and the complexity of tracking and recommendation features. Integration with external food databases and creating a user-friendly interface are significant cost factors.

2.4 Activity Tracking App

Activity Tracking Apps monitor various physical activities such as walking, running, cycling, and more. They often integrate with wearable devices to provide real-time data and insights. Essential features include:

  • GPS Tracking: Monitoring routes and distances for outdoor activities.
  • Activity Logs: Recording and analyzing daily activities.
  • Integration with Wearables: Syncing data from smartwatches and fitness bands.
  • Goal Setting and Achievements: Tools to set and track fitness goals.

Development Cost and Time: Developing an Activity Tracking App can be complex and costly, especially due to the need for accurate GPS tracking, real-time data synchronization, and integration with various wearable devices. Ensuring compatibility with multiple hardware platforms and providing reliable performance can extend the development timeline.

2.5 Meditation and Mindfulness App

Meditation and Mindfulness Apps focus on mental well-being, offering guided meditations, breathing exercises, and mindfulness practices to help users reduce stress and improve their mental health. Key features include:

  • Guided Meditations: A variety of sessions led by experienced instructors.
  • Breathing Exercises: Techniques to promote relaxation and stress reduction.
  • Sleep Aids: Tools and sounds to improve sleep quality.
  • Progress Tracking: Features to monitor meditation habits and improvements.

Development Cost and Time: These apps can have moderate to high development costs, depending on the richness of content and features. Developing high-quality audio and video content, integrating AI for personalized recommendations, and ensuring a seamless user experience can be time-intensive.

2.6 Yoga App

Yoga Apps provide users with a range of yoga practices, from beginner to advanced levels. They often include video tutorials, pose libraries, and guided sessions. Key features include:

  • Pose Library: Detailed descriptions and videos of various yoga poses.
  • Guided Sessions: Pre-recorded classes led by certified instructors.
  • Customization: Ability to create and follow personalized yoga routines.
  • Progress Monitoring: Tools to track flexibility, strength, and session frequency.

Development Cost and Time: Yoga Apps usually involve moderate development costs. Creating high-quality video content, integrating user-friendly interfaces, and providing customization options require careful planning and execution, which can extend development time.

2.7 Social Fitness App

Social Fitness Apps combine fitness tracking with social networking features, allowing users to share their progress, join groups, and participate in challenges. Key features include:

  • Activity Sharing: Share workouts, achievements, and progress with friends.
  • Groups and Communities: Join or create groups for specific fitness interests.
  • Challenges and Competitions: Participate in or create fitness challenges.
  • Leaderboard: Track and compare progress with others.

Development Cost and Time: These apps can be relatively costly and time-consuming to develop due to the need for robust social networking features, real-time data updates, and secure user data management. The integration of social functionalities can significantly increase the complexity of the app.

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3. Detailed Factors That Affect Fitness App Development Cost

Creating a fitness app involves several factors that can influence the overall cost. By understanding these factors, you can budget more effectively and prioritize features based on your needs and resources. Here’s a friendly breakdown of the key elements that affect the cost of developing a fitness app:

3.1 Features

The features you decide to include in your fitness app are a major factor in determining the development cost. To give you a clearer picture, here’s a list of basic features that are commonly found in fitness apps and how they can impact costs:

Basic Features of a Fitness App

  • Registration and Login – Offering multiple login options can make the registration process quick and easy for users. Integrating sign-up via Facebook, Google, and traditional email/password or phone number/password options can attract more users. A “forgot password” feature is essential, as it helps retain users who might otherwise abandon the app due to login issues.
  • Workouts – Providing a comprehensive list of workouts is crucial. This can include categories like warm-up, yoga, cross-training, and more. Each workout should come with a list of exercises and video demonstrations to ensure users understand the techniques. Users should also be able to start and finish programs, with metrics like duration and calories burned displayed at the end.
  • Nutrition – Users often require meal plans with ready-made ideas and grocery lists for those meals. Allowing users to add their own meals and recipes, including details like protein, fat, and carbohydrate content, can enhance the app’s value.
  • Fitness Routine Tracking – Tracking users’ activities such as steps taken, running distance, calories burned, and more is a staple feature. Each additional tracking parameter can increase development costs, especially if integration with wearable devices is required.
  • User Profile – Users should be able to add personal details like weight, height, fitness goals, and upload photos. Allowing users to change passwords and update their information is also important.
  • Push Notifications – Sending push notifications to remind users about scheduled workouts, meal logging, or hydration can significantly improve user engagement.
  • Payments – If your monetization strategy includes selling workouts or nutrition plans, integrating a secure payment gateway is essential. Popular options include Braintree, PayPal, and Stripe. Ensuring the payment process is seamless and secure is critical for user trust.

Advanced Features

In addition to these basic features, you might consider advanced functionalities like AI-driven personal trainers, real-time feedback, and VR/AR workout experiences. These advanced technologies can significantly enhance user experience but also increase development costs.

  • AI Integration: Personal trainers powered by AI can offer personalized workout plans and real-time feedback, but this requires sophisticated algorithms and extensive data processing.
  • VR/AR Experiences: Virtual and augmented reality can provide immersive workout experiences, making fitness routines more engaging and interactive. However, developing VR and AR features requires specialized skills and equipment.

By carefully considering which features to include, you can better manage your budget and ensure your fitness app meets the needs of your target audience.

3.2 Platform

The cost of developing a fitness app is significantly influenced by the platform you choose to target.

The three primary platforms for software development are Web, Android, and iOS. If you plan to launch your app on both iOS and Android simultaneously, you should be prepared for nearly double the cost of developing a single platform app, as different programming languages and development frameworks are required for each.

An efficient alternative to consider is Flutter app development. Flutter enables the creation of cross-platform applications for both iOS and Android from a single codebase, potentially cutting development costs by up to 50%. However, it’s important to note that Flutter specialists are highly sought after, and the framework may not be ideal for highly complex applications.

3.3 Design

Design plays a pivotal role in the success of a fitness app, as users prefer apps that are both visually appealing and easy to navigate. However, achieving a top-notch UI/UX design is both time-intensive and costly.

UI/UX designers typically need between 120-150 hours to craft a design for one platform, whether it’s iOS or Android. Generally, a comprehensive design is first developed for one platform (commonly iOS) and subsequently adapted for the other (Android). This adaptation process for Android usually consumes about 60-70% of the time spent on the initial iOS design.

Investing in a high-quality design ensures that your app will not only attract users but also provide a satisfying and engaging experience, increasing the likelihood of user retention and success.

3.4 Testing

Quality assurance (QA) services are essential for any tech project to ensure the final product is free of bugs and performs as expected. QA engineers meticulously test the app to identify and resolve issues. The cost of testing your fitness app will vary based on the complexity of the project. For a basic version of a fitness app, QA engineers typically require 530-630 hours.

3.5 DevOps

DevOps services bridge the gap between developers and IT operations, significantly reducing development time. DevOps specialists select the appropriate tools and automate the code flow from development to production. In the context of fitness app development, DevOps typically requires about 100-130 hours.

3.6 Development Team

Fitness App Development Cost 3

When assembling a development team to meet your project requirements, you have three common hiring options. Let’s explore these to determine which is most suitable for your needs:


Hiring freelancers is the most cost-effective option and can be suitable for minor tech challenges. However, freelancers may leave your project for another opportunity even after receiving prepayment, and you are responsible for verifying their qualifications.

In-House Team

Building an in-house team allows for excellent communication and close collaboration. However, this option comes with significant responsibilities, including hiring, project management, and covering extensive expenses such as office rent, hardware purchases, and salaries. Consequently, this approach has the highest overall cost.

Outsourcing Companies

Outsourcing your project allows you to avoid management responsibilities and pay solely for the work completed. This approach can significantly reduce expenses. Outsourcing companies provide a team of highly competent specialists ready to start working with you, eliminating the need for extensive interviews. This reduces the time-to-market while maintaining high quality.

Southeast Asia, especially Vietnam, is a renowned outsourcing region with a vast pool of talent. Rates for app developers in Vietnam can be as low as $20 to $30 per hour, and veteran UI/UX graphic designers are available for around $20 per hour. On the higher end, outsourcing rates can go up to $130 per hour in regions like the USA, where development costs are significantly higher.

The location of your developers and the hiring option you choose will significantly impact the final cost of developing a fitness application. For instance, software development services in the USA and Australia are among the most expensive. In contrast, developers from Vietnam offer more affordable rates, making it a cost-effective outsourcing destination.

3.7 Tech Stack

Developing a fitness app requires a scalable and reliable tech stack. The choice of programming languages and tools not only influences the app’s performance but also significantly impacts the development cost.

Native Development

For native app development, developers typically use Swift for iOS and Kotlin for Android. These languages are optimized for their respective platforms, ensuring high performance and seamless integration with platform-specific features. However, developing separate codebases for iOS and Android can be costly and time-consuming.

Cross-Platform Development

To reduce development costs and time, many developers opt for cross-platform development frameworks. Flutter and React Native are popular choices that allow for building apps for both iOS and Android from a single codebase.

  • Flutter: Developed by Google, Flutter uses the Dart programming language. It provides a rich set of pre-designed widgets and tools, enabling developers to create visually appealing and high-performance apps that run on both platforms.

  • React Native: Maintained by Facebook, React Native uses JavaScript and allows developers to build mobile apps using the same principles as React. It supports a wide range of plugins and third-party libraries, making it a flexible and powerful option for cross-platform development.

Other notable cross-platform frameworks include Xamarin (using C#) and Ionic (using HTML, CSS, and JavaScript).

Let’s talk

A consultation with the Client Relationship Manager, who represents TECHVIFY, without any commitment from your side, will give you:

  • Structured and clear vision of your future application
  • Information about how our software development company guarantees 100% on-time and on-budget delivery
  • Recommendations for choosing the tech stack
  • Advice on further steps
  • Business-side recommendations
  • Rough project estimation on software development

TECHVIFY is right where you need. Contact us now for further consultation:

4. How Much Does It Actually Cost to Create a Fitness App?

Fitness App Development Cost 7

The cost to develop a fitness app is influenced by several key factors: features, UI/UX design, quality assurance services, DevOps services, and project management. Considering these aspects, the approximate cost of developing a fitness app typically ranges from $30,000 to $150,000+.

A common strategy is to launch a Minimum Viable Product (MVP) version of the fitness app to gather initial user feedback before investing more heavily in the idea. An MVP includes the basic features that meet users’ needs. After launching an MVP, you can gradually add advanced features to attract more users.

An MVP is also attractive to investors, as it demonstrates that the product has already been developed to a functional level. This can increase your chances of securing investment, as investors often prefer startups with tangible progress over mere ideas.

To calculate the cost of developing a fitness application, you need to account for the time required for all development components, including backend development, iOS and/or Android development, QA services, UI/UX design, DevOps, and project management. Multiply the total time by the team’s hourly rate to get an estimate.

Given an hourly rate of around $25, you can expect to need at least $47,500 to $65,000 for developing a fitness app for one platform (iOS or Android) and $77,500 to $100,000 for two platforms.

Type of Work Backend Development iOS Development Android Development
Features 269 hours 438 hours 438 hours
Frameworks & Libraries 35 hours 36 hours 36 hours
UI/UX Design   120 hours 120 hours
Quality Assurance 217 hours 343 hours 343 hours
DevOps 36 hours 62 hours 62 hours
Project Management 124 hours 218 hours 218 hours
Total Time 681 hours 1206 hours 1206 hours

5. TECHVIFY Expertise In Fitness App Development

Fitness App Development Cost 2

At TECHVIFY, we excel in building state-of-the-art fitness apps that incorporate the latest advancements in AI. Our goal is to create fitness apps that not only meet but exceed client expectations, becoming indispensable tools for users in their daily fitness routines.

5.1 Our Commitment to Excellence

  • Innovation: We integrate cutting-edge AI technologies to provide personalized and engaging user experiences.
  • User-Centric Design: Our UI/UX designs are crafted to be intuitive and appealing, ensuring users enjoy every interaction with the app.
  • Quality Assurance: Rigorous QA processes guarantee that the app performs flawlessly, offering a seamless user experience.
  • Scalability: We build apps that can grow with your business, easily accommodating new features and user demands.

5.2 IT Outsourcing Models

We offer flexible IT outsourcing models to suit different project needs and budgets:

  • Staff Augmentation: Enhance your team with our specialists for specific tasks. Pay based on the expert’s hourly rate for a standard 8-hour workday.
  • Dedicated Team: Hire a dedicated specialist with domain expertise to join your project team. Payment is based on an 8-hour workday at the expert’s hourly rate.
  • Fixed Price: Define all project requirements upfront to establish a fixed final price. Ideal for projects with a clear scope and limited budget.
  • Time and Material: Start development even with unclear requirements. This model allows for flexibility in changing requirements but makes it challenging to predict final costs.

Partner with TECHVIFY to build a fitness app that stands out in the market. Let’s create something amazing together!

TECHVIFY – Global AI & Software Solutions Company

For MVPs and Market Leaders: TECHVIFY prioritizes results, not just deliverables. Reduce time to market & see ROI early with high-performing Teams & Software Solutions.


IT outsourcing offers several significant benefits for businesses. Here are five key advantages:

  1. Cost Savings: Outsourcing IT functions can be more cost-effective than maintaining an in-house team. It reduces expenses related to hiring, training, and retaining staff, as well as costs associated with infrastructure and technology.
  2. Access to Expertise: Outsourcing gives businesses access to a global talent pool with specialized skills and knowledge. This ensures that projects are handled by experts who are up-to-date with the latest technologies and best practices.
  3. Scalability and Flexibility: IT outsourcing allows companies to scale their resources up or down based on demand. This flexibility helps manage varying workloads efficiently without the need for long-term commitments to additional in-house staff.
  4. Focus on Core Business: By outsourcing IT tasks, businesses can concentrate on their core activities and strategic goals. This shift in focus can lead to improved productivity and innovation, as internal resources are freed up to work on primary business objectives.
  5. Improved Risk Management: Outsourcing partners are often well-versed in industry standards, compliance, and security practices. This expertise helps mitigate risks related to data breaches, regulatory compliance, and other IT-related issues, ensuring more reliable and secure operations.

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