Web Application Development
Website development to manage campaign data
About Client
The client is a marketing company in Cyprus. They wanted to build a website with optimal services.
Challenges
The client had a requirement to quickly launch a high-performance website with the main feature of using a Management System (CMS) to manage data from created campaigns.
The main challenge was collecting information from hundreds of thousands of devices via the wifi router and landing pages, from which the data was run through the algorithm to suggest suitable campaigns.
Besides, the client was looking for a reliable and experienced tech partner with in-depth and creative professionals who have the ability to work across a different time zone and are ready to provide support 24/7.
Solutions
This was an offshore development center (ODC) project type. TECHVIFY used Scrum as the project management methodology, and we distributed a team of four members, which included high-quality specialists with years of experience in web development.
Our project
- The providers developed a solution to help passengers connect to wifi and hotspots for offline services.
- The Midas website was the main website used to manage advertising campaigns.
Our engagement
- Project manager: 1
- Frontend developers: 1
- Backend developer: 1
- Tester: 1
Solutions
TECHVIFY’s development team decided to apply Angular, which helped to minimize the time to develop, maintain, and cost. Moreover, our developers used Node.js, which gained better efficiency for performance and handled a huge amount of data.
Outcome
Our web development solution was successfully delivered, which made the business process more flexible and saved time. The outcome product ensures adequate requirements, especially two key features:
- Based on the location and behavior of users to deliver advertising campaigns.
- Merchants can create and manage advertising campaigns easily.
We have designed a scalability and high-availability system on cloud. Data was put into the data lake and processed, offering tailored campaigns for each user based on behavior.
From feedback from the client and test groups, we have been optimizing the web and providing continuous support and maintenance.
Technologies and Tools
- Language: TypeScript,
- Framework: Angular 9.1.15, NestJS 8.1.6
- Authentication: JWT
- Postgres DB
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